Born the daughter of a social worker in the heart of Brooklyn, NY, Dr. Safiyah grew up amidst the challenges that come with limited resources and big dreams. Despite the odds and with little support, she was determined to transform her life.

By the age of 30, she built not one, but two seven-figure startups without any formal business education. She also earned a doctorate from an Ivy League university, rose to the top of her field and is now invited to consult and teach on habits for high performance.

Her journey has taken her around the globe, exploring diverse cultures and building a life she once only dreamed of.

This experience now fuels her work as a Business Professor and Online Creator, where she channels her passion into crafting elegant lifestyle products designed to empower those who, like her, have been underestimated. Each piece in this collection embodies the lessons she has learned and the life you, too, can create—rooted in resilience, ambition, and an unwavering belief in the power of transformation.

God promises to turn your ashes into beauty, lifting you from beneath to above, making the last - first. In His grace, what seems broken can be transformed into something more beautiful than you ever imagined.

COLLECTION COMING SOON